EPJ Data Science Highlight - How news outlets target audiences

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Published on 22 May 2019

The mass media is one of the social forces with the most active transformative power. However, news reach people unequally. Many factors shape the distribution and influence of news media coverage. Some of these factors are the geographic reach of newspapers (national versus regional newspapers), the direct targeting of specific sectors of the population, and/or the political ideology of the media outlet itself.

In a recent article in EPJ Data Science, Erick Elejalde, from the L3S Research Centre in Hannover, Germany, explains how their work helps to identify whether or not an outlet’s coverage deviates from the purely geographic influence to a more sophisticated behavior involving the weight of political and socioeconomic interests.

Read the post on the SpringerOpen blog.